There’s a growing body of evidence proving that a higher purpose than profit will be the driver of company success. Here’s a selection of research reports to get you started!
Guardian | A firm sense of purpose aids sleep
A Guardian story reports on US research of more than 800 people showing that a strong sense of purpose and meaning in life aids sleep. Read article
PwC | Connecting the dots: how purpose can join up your business
More than a buzzword – nine out of 10 CEOs tell us they have a clearly stated and defined purpose, which helps to shape their strategies, culture and deliver success in difficult and uncertain times. Read research.
Deloitte | Winning over the next generation of business leaders
Millennials feel that most businesses have no ambition beyond profit, and there are distinct differences in what they believe the purpose of business should be and what they perceive it to currently be. Read research.
EY Beacon Institute & HBR | The Business Case for Purpose
The core insight about this notion of “purpose” is that meaning matters—not just in an abstract sense, but in terms of today’s business metrics. Read research.
Imperative/Linkedin | 2016 Purpose Workforce Index
The largest global study done on the role of purpose in the workforce. People are increasingly looking for jobs that give them personal fulfillment; and companies are seeing that purpose-oriented employees are more productive and successful. Read research.
Gallup| The Worldwide Employee Engagement Crisis
The world has an employee engagement crisis, with serious and potentially lasting repercussions for the global economy. Just 13% of the world’s employees are engaged and it hasn’t changed since 2012. Read research.