Our why: To unearth a higher purpose in people and organisations.
Carolyn Tate & Co. is an education and publishing company dedicated to unearthing a higher purpose in people and organisations. Carolyn believes that the purpose of business is to serve the greater good and that profit should be the by-product, not the single-minded goal.
Carolyn is a marketer with a passion for purpose-digging, writing, speaking, teaching and community building. As a brand and marketing specialist with a 20-year history at Westpac, Merrill Lynch and in her own business, she is uniquely placed to help any company dedicated to building a “profit-for-purpose” entity.
Carolyn is the author of five books; Small Business Big Brand, Marketing Your Small Business for Dummies, Unstuck in Provence (a personal memoir), Conscious Marketing and The Purpose Project. She is also the creator of The Purpose Project Course, an online course dedicated to helping employees and leaders bring their why to work.
Underpinning all her work is a commitment to being courageous, growing in consciousness, operating with compassion and connecting authentically with others in the spirit of collaboration. The company is a Certified B Corporation and Carolyn is a founding member of Conscious Capitalism Australia.