My Story
My Purpose

My Why

Bringing purpose to life so together we can build a better world.

I spent the first 20 years of my professional life in the corporate world working in banking and finance followed by 10 years in my own marketing consultancy.

While my banking and marketing careers offered so much, a change in my personal life in 2010 prompted me to reassess everything.

I look back on this moment as the turning point. The realisation that I was no longer doing work that was meaningful to me, forced me to take stock and explore my interests, strengths and passions more deeply.

I knew I wanted to be a writer and teacher to make the most of my experience in the corporate world and in business to create new possibilities for clients.

It was my leadership role with the Conscious Capitalism movement that proved to be the spark of inspiration to focus on ‘purpose’ as my field of expertise.

I studied and researched how ‘purpose’ can become the driver of profit and wrote two books; Conscious Marketing (with purpose at the centre) and later The Purpose Project.

Today, I’ve worked with many clients over the years using my unique tools and frameworks and have taught more than 10,000 people about why purpose is so important for engaging, retaining and recruiting good people.

Once your purpose is defined, your people must know it, truly believe in it and feel empowered to bring it to work every day. Purpose is then most powerfully communicated through story.

I love teaching storytelling just as much as purpose and I have found they are an incredibly powerful combination that every employee can master with a little effort.

I am not utopian. I am a pragmatist. I understand the imperative of money for any company to succeed.

However, I don’t believe it’s an either/or situation but an and/and one. Purpose and Profit are the opposite sides of the same coin. One depends upon the other.

You can earn money and make a profit while striving for a higher purpose and doing good for the world beyond your company.

I run my own company following this principle and am driven by a desire to grow and succeed both professionally and financially.

I also try to live a purposeful life in service to others.

I live in Melbourne in one of Australia’s most progressive eco-friendly residential communities where I’m involved in various community projects.

When I’m not writing, working or community- building, I can be found on a yoga mat, swimming laps at Fitzroy pool or in the ocean, dancing, following the live music scene, enjoying meals with my family and friends or walking around the Yarra with the women-folk of my community.

People on Purpose

People who are driven by purpose have more meaningful work (and home) lives. It is just that simple.

They have a greater impact on others and the world, a stronger work ethic and an ability to affect positive change .

They are more resilient, generally have better mental health, are more engaged and can connect more deeply with their peers and customers.

They sleep better, have less anxiety and are therefore more efficient and productive.

Why wouldn’t we take these personal principles and apply them to business?

That’s how I help. I connect your people to their own why, to your team why and your company why, then help you determine how to turn this purpose into action and how to communicate it through the art of storytelling.

What tends to stop a lot of people and companies from embarking on the purpose journey are the myths around it.

It can be seen as overwhelming. I’ve heard people speak of the pressure to find purpose quickly, as if it needs to be ‘discovered.’

But we don't find purpose.

- we build it.

Think of it as a practice, a process or a project. Something to be built over time. Something to be articulated and tested and brought to life with building-block programs that everyone can be involved in.

‘Be curious, not serious’ is my motto when it comes to purpose. Allow your people to explore and share their ideas as purpose relates to their personal and professional life and the purpose of your team and company.

My Work

My company is an education and publishing company dedicated to bringing purpose to life so together we can build a better world. I believe the purpose of business is to serve the greater good and that profit should be the by-product, not the single-minded goal.

My background is in banking and marketing and I use those skills to complement my passion for purpose-digging, writing, speaking, teaching and community-building.

As a teacher and writer with a 20-year history at Westpac, Merrill Lynch and a further 20 years as a business owner, I am uniquely placed to help any company dedicated to building a “profit-for-purpose” entity.

I have written five books; Small Business Big Brand, Marketing Your Small Business for Dummies, Unstuck in Provence (a personal memoir), Conscious Marketing and The Purpose Project. And I am currently writing my sixth book due for release early 2022.

Underpinning all of my work is a commitment to five values:


I am curious, playful and open to all possibilities.


I forge new frontiers, welcome differences and speak my truth kindly.


I am generous and acceptingof all peoplewithout judgement.


I am committed to my path and delivering excellent work.


I turn purpose into action and real-world outcomes.