Greetings from San Francisco & Why Purpose in Business Matters

Hello from San Francisco! I’m writing this blog on a very comfy leather sofa in a gorgeous café, Haus G, in the Mission District. I’m surrounded by a bevvy of groovy, global entrepreneurs all tapping away on a multitude of digital devices.

By my side is a steaming café latte and the highly recommended book, Conscious Capitalism. I’m attempting to read at least some of it in the lead up to the Conscious Capitalism conference on Friday (being streamed live if you’re keen to take a peek).

And tomorrow I’m running my first international workshop Conscious Marketing for Today’s Business at the Hub Bay Area right here in arguably, America’s best city.

Could life get any better?

Those of you that have read my report (downloadable here if you haven’t) or followed my blogs over the last two years, would know that it’s not always been like this.

Not too long ago I was ready to give up my profession for good. I’d simply had enough of the ‘smoke and mirrors’ world of marketing and I’d lost my purpose.

Since May last year I’ve been asking myself questions to help me redefine my business purpose, questions such as Why does my business exist? What contribution does my business make? Why and how is the world a better place because of my business?

Since rediscovering my purpose, the most incredible opportunities have opened up, such as being right here in SF now.

I believe that defining your business purpose is the single most important thing you can do right now for yourself, your business and every other stakeholder group you impact.

Purpose is more important than vision, strategy, objectives, product development or any amount of spread sheeting and planning. Of course these are vital, but in reality they are simply the practical application or the manifestation of being on purpose.

Don’t just take my word for it. Read up on it. There are a number of great books covering purpose, including Conscious Capitalism by Raj Sisodia & John Mackey, It’s not what you sell, but what you stand for by Roy Spence & Haley Rushing and Start with Why by Simon Sinek.

If you’d like to have a ‘purpose conversation’ with me on my return from SF next week, please drop me a line.

If you’re keen to follow my updates from the Conscious Capitalism conference, you can follow me at my new brand, Carolyn Tate & Co. on twitter or facebook

Your feedback is very important to me and I’d love to hear from you any time.

Yours in conscious marketing