Meaning is the new measure of success

Psychotherapist Victor Frankl’s book, Man’s Search for Meaning chronicles his horrific experience in a German concentration camp. In the book, he proposes logotherapy as an effective method of therapy for prisoners and holocaust survivors. Unlike psychoanalysis, which tends to focus on the past, logotherapy reorients patients towards logos (the Greek word for ‘meaning’). Frankl argues that our search for meaning is our primary motivation in life and that if we are reoriented towards meaning we can find happiness and not be confined by the past.

In his survey conducted by Johns Hopkins University, 7948 students from 48 colleges were asked what they considered most important to them. 16% said it was ‘making lots of money’, while 78 % said it was ‘finding a purpose and meaning in my life’.

In this enlightened age, we’re asking ourselves the deep questions. Why have I been put on this earth? What is the legacy I want to leave in this world? How can I best serve others? How can I create a livelihood from my purpose? In other words, we are being reoriented towards meaning.

Meaning is the new money. It’s the new measure of success. Sekou Andrews, in this New Money (Filling the Void) poem says it all. (It’s well worth a watch I promise you!)

Sekou Andrews New Money

This is exactly why the world needs a new type of business school – one that truly reorients you towards your purpose and that helps you create prosperity as a result. The Slow School of Business was born to help you do this in a safe environment with like-minded, courageous and compassionate people on the same journey. It’s the first school of its kind.

We’re still planning the full program of short courses for 2015, but in the meantime, if you’re keen to fast track your path to purpose to set your intentions for 2015, then the Is there a TED talk in you? program is a must. Find out more here.

And if you’re just keen to meet an awesome bunch of people and find out more about how you can get involved in the school, check out our afternoon and evening networking event. Find out more here.

Here’s to more meaning in life and business in 2015!