Lately I’ve been writing a lot about higher purpose; purpose-washing, purpose statements, manifesto’s and a bunch of other ideas centred on purpose.
For the last two years I’ve been practicing what I preach through building our own purpose-driven business, The Slow School of Business. (I had to ‘learn by doing’ so I’d be qualified to teach it.)
I wanted to prove that purpose actually is the new marketing, a topic I wrote about in my book Conscious Marketing. I wanted to prove that higher purpose can attract the right people and the best opportunities as an alternative to ‘push and promote’ marketing.
Throughout the process of building the school and working with clients, I’ve created a range of human-centred design tools including The 3 Layers of Purpose Model (Higher Purpose, Collective Purpose, BYO Purpose), The Purpose Statement Framework, The Manifesto Model and The Business Plan Tree.
I’ve put together a one-day workshop to share these tools and what I’m learning at Slow School to help you bring purpose and prosperity to your own organisation.
Purpose does not need to be the domain of your executive team or ad agency. It must be the domain of every individual in any organisation, even you. If you are passionate about lighting the fire of purpose in your company, then you should come to this workshop and bring your work friends along too.
I look forward to helping you create a purpose-driven life and business.
Warmest wishes
Carolyn
