I’m on a serious deadline to deliver the manuscript for Conscious Marketing (to be published by Wiley’s sometime in 2015!).
At the core of the new marketing model I’ve proposed in the book, is that thing called…Purpose. I simply didn’t think it would be possible to write so much on a topic that seems so elusive and unattainable. That’s why the book is low on theory and high on practical examples of companies that are both purpose-driven and profitable to give us all inspiration.
“Purpose is all about living and working at the intersection of your talents, passions and strengths in service of the greater good. You can tell if you’re on purpose by the simple answer to this question – If I wasn’t being paid for this work, would I still do it?”
If you’re questioning whether this purpose stuff is just another marketing ploy, then maybe my Conscious Marketing paper will convince you otherwise and encourage you to explore it more deeply. I’m passionate about helping you start the process of reinventing your marketing (and business) through taking the purpose journey.
If you’re an independent business owner keen to connect with other like-minded people on the same journey then please join me at one of these Slow School classes.
Fri 3 October – How to build a purpose-driven and prosperous business Read more
Wed 22 October – Is there a TED talk in you? Read more
Fri 14 November – How to build a purpose-driven and prosperous business Read more
If you’re an owner or partner of a larger business, a conference or industry group organiser and would like to book me to speak or run a workshop on this topic, please contact me on 0412 806 950 or email me to make a time for a conversation.
