A 2012 Gallup Poll found that a staggering 87% of employees are either ‘not engaged’ or are ‘actively disengaged’ at work – they’re making a ‘dying’ instead of a ‘living’ in their jobs. As a result, companies across the globe are experiencing a culture crisis like never before.
So how do we turn this tragic statistic around? How do we bring life back to work?
I believe the answer lies in radically reorienting people and the companies they work for towards a higher purpose than profit. It’s the most powerful pathway to retaining and attracting the best and brightest people and guaranteeing the longevity and profitability of any company.
Purpose is both the glue of an organisation and the guiding north-star – ever present yet never reachable. Purpose answers the most fundamental core truths; Why are we here? What is the contribution we are making? How is the world better because we exist?
In the next 10 years a higher purpose will become as essential to a company as breathing is to us humans. Companies that don’t put humanity and the planet before their pocket, will simply not survive, let alone thrive. The successful leaders of tomorrow will be the ones to awaken purpose in themselves, their company and their people.
This is not about sacrificing profit in the name of purpose but about ‘profiting on purpose’ by bringing your company back to its humanness.
I’ve been studying purpose for five years now and I’ve been living it and breathing it in my own company and in the building of The Slow School of Business. ‘Purpose’ is a profound yet simple concept that can transform any organisation and I’m truly passionate about supporting people and companies to bring their purpose to life.
Need to know more? Read my book Conscious Marketing or email me to schedule a 20-minute call on how I can help.
Yours sincerely
