Recently I had the privilege of sharing a cuppa with my friend John. John is one of the most conscious, learned and respected men in his field. He’s studied with the worlds leading thinkers and worked with every imaginable major brand. He’s a passionate advocate for the reformation of capitalism and feels a deep responsibility to right the wrongs of his generation for his grandchildren.
As we sat down, it dawned on me that lately I’d been comparing myself to John. I’d been wondering why I wasn’t as talented and ‘in demand’ or jet setting all over the world like he seemed to be.
It wasn’t long before John shared with me his realisation that for years his ladder had been up against the wrong wall – that he’d been compromising himself to do work in organisations not yet ready for real change. He was ready to redirect his talents towards fulfilling his highest purpose. In that moment, something shifted. John literally picked up his ladder and placed it against a brand new wall. He became a ‘cause leader’. We both felt it and we both shed a tear.
It also occurred to me right then, that John may have actually been comparing himself to me – a strong, opinionated woman courageous enough to speak up about what’s broken, do something about it and not care what others think.
I learnt two things from this stunning connection with John – 1. That it’s futile to compare, but stunning to share 2. If your ladder is against the wrong wall, its time to find a new wall and step into the cause leadership role you were meant for.
So many of you that have read Conscious Marketing are shifting that ladder and stepping into cause leadership. I’m passionate about working with you on your business to make this happen. If you’ve read the book and want to set a practical, actionable plan to make it happen you can now book me for Purpose & Marketing Coaching. I’d love to help you place your ladder firmly against that new wall.
Yours in conscious marketing
Carolyn
